Be elegant and simple with just two-step skincare routine.
a brand knows the in-depth knowledge of simplified skincare products.
Skincare routines can be very simple.
With only a bottle of water and another bottle of oil, people can let nutritions easily penetrate into their skin and make the barrier of skin stronger and healthier.
We know that few but appropriate products can have better efficacy than a ten-step skincare routine.
Less is more.
“Less is more” is a phrase which is usually ascribed to architect Ludwig Mies van der Rohe, one of the pioneers of modernism.
Less doesn’t mean to be monotonous, but essential.
More doesn’t mean to be complicated, but abundant.
Believes in minimalism, The Alter knows what our skin really needs and gives it the best and the most natural ingredients.
Who are we?
Hi, there! I am Lynn Hsu 許又文, the founder of The Alter.
I come from beautiful Yilan and live in Taipei now.
In college, I was always in Taipei Juvenile Detention House and the lab of cosmetic formulation. Afterwards, I went studying in clinical laboratory science and medical biotechnology for my Master’s degree. Therefore, I have been in laboratories for fifteen years.
The beginning of all is very ordinary. Since my grandmother had been bothered by the situation that moisturizers and creams were not enough for her to heal away dryness, and I, who worked in skincare product R&D, undoubtedly had the responsibility to help her conquer this problem.
After numerous research and improvement, I finally brought the smile back on Grandma’s face. And it was the experience that caused me to start focusing on developing skincare oil products.
Being in the cosmetics industry tens of years, I have seen too many unacceptable ways from some companies to make a fool of customers, so I really want to let every person who keeps chasing beauty understands the correct concepts of skincare.
Actually, the skincare routine could be very simple and easy.